SEO Specialist

Job description

If you are a talented SEO specialist, who can identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high-ranking placement in the results page of search engines, with the ultimate goal of generating more leads and driving growth and profit, we are looking for you! This is a remote, full time job.

Requirements

  • Develop optimization strategies that increase the company’s search engine results rankings
  • Research SEO keywords to use throughout the company’s website and marketing materials in close collaboration with content and social media teams
  • Lead the on-page optimization projects (e.g. site content, internal linking, title/ meta tag optimization, image optimization, schema implementation, etc.)
  • Lead the off-page optimization projects (e.g. link-building, Reviews etc.)
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing department to manage SEO strategy
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Update content and website links for maximum optimization and search engine rankings
  • Identify our buyer persona to better target identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner

Qualifications

  • Minimum 4-year experience in successfully developing and executing SEO campaigns
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry tools, such as Google Analytics, or PowerBi, SEMrush, Screamingfrog, Google search console etc.  
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of competitors
  • Excellent written and verbal communication skills (email, phone, etc.)
  • Comfortable analyzing high volumes of data daily
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Skills

  • Analytical mindset
  • Flexible/positive “can do” attitude, a team player.
  • Resourceful and creative; thinks outside the box, hands-one. Needs to be the planner and the executer.
  • Problem-solving skills and Strategic thinking
  • Able to focus on a clear goal in all actions and decisions and openly articulate this to the team.
  • Good in influencing and achieving favorable outcomes.

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