The common notion around increasing one’s chances of a quick sale or rental of their property is to list it with multiple brokerages or real estate firms. The more, the better, right? The more times you list your property, the more agents will be out there trying to close the deal and more chances of increasing your property’s visibility across portals. On the contrary, the opposite may be true. The benefits of an exclusive listing with one brokerage are, in fact, more beneficial for prompt and effective sales.
According to experts, benefits of an exclusive listing with a single licensed brokerage are many, then approaching multiple agents to help you find a potential buyer or tenant. Assigning an exclusive right to a brokerage has several advantages both to the seller as well as the agent.
In today’s over-saturated real estate market, finding the ‘right’ agent for yourself is of more value than the hassle of repeated dealings with multiple brokerages.
We’ll discuss the significant benefits of an exclusive listing below, but first, let’s understand what an exclusive listing is.
What is an Exclusive Listing?
An exclusive listing is an agreement between the seller or property owner and a licensed real estate agent, according to which the brokerage firm has the exclusive rights to market the property. The selected agent will be the sole and exclusive representative of the seller when closing the deal.
Benefits of an Exclusive Listing
Now let’s get into all the special perks you will get if you list your property with a single brokerage firm.
Dedicated Time of the Agent
With an exclusive listing, you can rest assured that your agent will spend dedicated time researching your property and surrounding area. Matching you with the right buyer and finalizing the deal is your priority and the agent’s.
When you sign an exclusive agreement with a brokerage firm, the firm, and the agent are motivated and confident that they will gain their commission from the deal and won’t go to another firm. Thus they will go the extra mile to ensure the deal pulls through.
Consequently, the agent will make all possible efforts to understand your property and requirements and help find you the ideal buyer. Extensive market research will increase your chances of matching with the most suitable buyer or tenant.
Such a listing is necessary for the agent to spend extra unpaid time documenting your property as the surety of earning their commission is not certain. Less incentive means less dedication.
Accountability of the Agent
Once you sign an exclusive agreement with a brokerage, the entire deal, from start to finish, becomes the agent’s responsibility. You are free from the stress of finding the ideal ‘buyer.’ The agent owns the deal in its entirety.
In an exclusive arrangement, a relationship of trust and reliance is built between the seller and the brokerage, where the seller depends on the agent to find them the best deal in the market. The agent is held accountable for closing the sale and frequently follows up on the listing. A timeframe is followed, and deadlines are set to close the deal.
Thus, an exclusive listing is a perfect blend of trust and dependability infused with the professionalism required to close the deal.
Dedicated Professional Advertising of Your Property
Another benefit of an exclusive listing is the amount of professional marketing you get for your property. An exclusive listing ensures that the agency goes the extra mile and puts in the extra effort to market and advertise the property to strengthen its visibility professionally. The agent conducts a thorough market analysis of the property and its surrounding areas to craft an effective marketing strategy that maximizes your profits.
Much effort and research go into crafting a potent advertising approach to find ideal clients and fast-track the sale process. This includes resources like professional 3D videos and photos and choosing the proper channels to market the unit. The brokerage or agent targets your property on the leading portals where ideal clients are more likely to view it.
You don’t get such perks in an ordinary listing. These and so many more perks can be yours to take advantage of when you list your property exclusively with Maple & Rose.
Higher Visibility of Your Property
Another great benefit of an exclusive listing that usually doesn’t cross our minds is the higher visibility of your property for the buyer’s agents.
The buyers’ agents are in a hurry to close the deal as much as your agents. They want to ensure they find the best home for their clients in the least amount of time. Therefore, they will prioritize properties that are listed exclusively.
If your property is listed exclusively, it will be handpicked by the buyer’s agents faster than the mass listings of properties available on real estate portals.
With an exclusive listing, you are bound to work with an agent who is a subject matter expert in your property’s locality. They track the specific market regularly and keep you abreast of real estate trends and forecasts.
The agent will be responsible for getting the market reports from the land department and keeping you in the loop of how the real estate is performing for your area.
Ready to List Your Property Exclusively
Where it’s essential to find the right buyer or tenants for your property, it is equally important to build a strong working relationship with your agent. This is so because your agent is your sole representative for the deal. Their accountability and motivation will be driving factors that will push sales and help maximize your profits.
With access to modern resources and tools, an exclusive listing ensures you get all that, plus much more.